Product Design.
Leadership, AI & Systems.

Seasoned Product Design leader across Adtech, Fintech, CX, HR tech and Creator industries. Built and scaled products, teams and systems for startups, scale-ups and unicorns.

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10+

Products shipped across ATS, risk intelligence, CX cloud, AI assistants and design systems.

16+

Years in design leadership across fintech, adtech, CX, HR tech and creator industries.

9+

Years running design teams, from two-person startups to a 60-person product organisation.

10x

The scale of Talkdesk's design team, from six people to sixty, over three years.

Selected Projects

01

Screenloop

Built the entire design function from zero. Six products, one platform, 156% growth in weekly active users and an NPS of 8.5.

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02

Talkdesk

Led platform design for CX Cloud. Six designers, enterprise scale, and a front-row seat to scaling a design org from 7 to 60 people.

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03

Feedzai

Two risk intelligence products. One $50M valuation milestone. The beginning of a career-long interest in designing for AI-powered systems.

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Latest AI Projects

01

AI Design Playbook

A practical guide to designing AI features — jobs, agentic patterns, content rules, and an example design system. Includes a self-test quiz and an offline chat assistant.

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02

SSSSOURCED

A curation engine for designers and AI-curation professionals. Discover design and art inspiration from open collections, build mood boards, and turn them into ready-to-use image-generation prompts.

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03

Barcelona Sound Map

Find concerts and record stores around Barcelona by date, neighborhood, radius, and mood.

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Experience

Download CV ↓
Currently Product Design Manager at Manychat Leading AI, Content Design and Design System practices across two teams · 2025 – Present
2021 – 2025

Head of Product Design

Screenloop · UK

  • Founded the design function from scratch. Shipped 6+ products across the Talent Operations platform, driving 156% WAU growth and an NPS of 8.5.
  • Partnered with CEO and CPO to define product vision. Managed 450+ design and research tasks across the full product lifecycle.
  • Built the Screenloop design system from the ground up, making design quality and delivery speed a competitive advantage.
2019 – 2021

Product Design Manager

Talkdesk · US

  • Led a platform design team of 6 across CX Cloud Admin, Reporting and Billing. Critical products for enterprise retention.
  • Key contributor to scaling the design org from 7 to 60+ designers. Shaped hiring criteria, onboarding and design culture.
  • Represented product design at the Inside Talkdesk 2021 keynote, raising design's strategic visibility across the organisation.
2016 – 2018

Senior Product Designer

Feedzai · PT

  • Launched Case Manager and Insights — two flagship risk intelligence products contributing to a $50M valuation milestone.
  • Scaled the product design team from 2 to 8. Led recruitment, defined design process and established team culture.
  • Set up UX research as a first-class product input, running 40+ design interviews and making research a strategic tool.
MASTERCLASS · 2026

From Collaboration to Co-Ownership.

A sold-out masterclass at Leadership Ateliers Barcelona on moving cross-functional teams from coordination to genuine shared ownership — clarifying decision rights, accountability gaps, and collective responsibility.

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Location

Barcelona, Spain

Format

2-Day In-Person Event

Status

Sold Out · 24 Spots

Event Series

Hatch Conference

MENTORSHIP

Design Mentorship

Whether you're growing into a new designer role, stepping into design leadership, or navigating a career change, I'd love to help. Schedule a free 30-minute session.

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Hugo Filipe Costa — mentoring on ADPList ADPList · Mentor
OTHER WORK

Articles & Publications

Article · Synthesia × Screenloop · 2023

How to Scale Training with AI

Case study on how Screenloop and Synthesia used AI-generated video to revolutionise interview training at scale.

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Article · The Starter · 2022

The Role of a Product Designer

Written for The Starter — a UX and design-focused ed-tech startup. A breakdown of what product designers actually do. (Portuguese only)

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Keynote · 2021

Inside Talkdesk 2021

An inside look at the product design process at Talkdesk, presented at Inside Talkdesk 2021.

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Master's Thesis · 2021

Design Management

Thesis on design impact in distributed and multicultural organisations. (Portuguese only)

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Let's talk.
Got a project, a role,
or an idea? I'm listening.

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