Design Leadership.
AI & Systems.

I lead through principles and culture, manage by outcomes, and give trust early.

Most of what I've built is the scaffolding a team needs before it can do its best work: the hiring bar, the design process, the standard people hold when nobody is checking. I've hired and developed more than fifteen designers across four companies, grown and helped scale a team from six to sixty, and founded a design function that started with a single designer.

Four functions, founded or scaled. The method, and where it runs out.